The new generation digital x-ray

The new generation digital x-ray presentation

Visaris company, the only domestic manufacturer of modern digital X-ray machines in Serbia, recruited the Earth Communications to conduct public presentation of their new multifunction digital x-ray of the latest generation, the VISION C.

Assignment

The objective was to organize a communication campaign focusing on the professional public but also on presenting a young domestic company to the general domestic public, as a company whose new sophisticated digital X-ray is highly competitive with the imported X-ray apparatuses, in terms of not only high-tech features and several times less radiation than the analog X-ray, but also in terms of the manufacturing price.

What we did

The Earth Communications organized targeted interviews for the managers of the company Visaris in the business weekly The Economist, and also in the medical monthly magazine White, placing key information about the benefits of the locally-made sophisticated high technology. We organized two inter-linked ribbon cutting ceremonies for the new digital X-ray in the largest Serbian centers, Nis and Belgrade, ensuring prompt coverage by all the local and national media in Serbia, while also sparkling internal circulation of information in the most important centers of radiology in Serbia. We employed integrated approach to place key information to all stakeholders.

Result

Two interviews, one for the economic weekly The Economist, and one for a specialized medical journal White. As many as 20 TV reports, 10 radio reports, 17 reports in print media, and 32 reports in online media. A total of 79 media coverage.