Studije slučaja
Assignment
The Earth Communications was engaged by “Jaroslav Černi” , a leading institute for water management in Serbia and the region to inform the professional and general public in Serbia about a “IWA specialist International Conference on Groundwater,” which was attended by numerous experts from around the world.
What we did
We organized a campaign targeting professional media outlets and set up four media interviews for Milan Dimkić, Ph.D. Professor, Director General of the Institute for the Development of Water Resources “Jaroslav Černi”
Result
Interview for Evronet, a specialized program on RTS 1, the national broadcaster and in specialized TV program AGROMEDIA, interviews for the news agencies Tanjug and Beta. Reports about this conference were aired on eight TV stations, along with six radio reports, nine print and 22 online media reports. A total of 46 media coverage.
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In the words of the client:
“”Excellent job with a great response in the media,” Milan Dimkić, Ph.D. Professor, Director General of the Institute for the Development of Water Resources “Jaroslav Černi”.