Studije slučaja
Assignment
The Earth PR was hired by the Institute for the Development of Water Resources “Jaroslav Černi” and the Association “Milutin Milanković” to support and implement an information campaign targeting experts and the general public across Serbia about the three-day expert seminar on global climate change held at the Association “Milutin Milankovic”. Given the topicality of the topic, the intention of the organizers was to raise awareness about the program and the conclusions of the seminar among the general population in Serbia.
What we did
We organized a campaign targeting all local associations addressing these categories, from the society for the protection of the environment to institutions and schools dealing with this topic. We also organized a communication campaign targeting Serbian media, with an emphasis on the reports in the morning time TV program.
Result
Interview with the world’s leading experts on RTS 1 morning program and in Dnevniku 1, prime time news bulletin, along with the interview in morning time program of the TV Pink, TV Happy, national broadcasters, and on the Studio B, covering larger Belgrade area. Analytical articles in the Politika, Blic, Novosti and Kurir dailies, reports on the national radios, items in the most visited news web portals Blic Online, Krstarica, 24 Hours Online, Press Online, etc. A total of six TV reports, four radio reports, 22 reports in the print media and 20 online publications. A total of 42 media coverage.
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In the words of the client:
“Congratulations on a job well done. I have the impression that the course gained significantly in value owing to your efforts. I wish you all the best in your future endeavors” Slobodan P. Simonovic, Ph.D., P.Eng. Professor, Department of Civil and Environmental Engineering Director Engineering Studies, Institute for Catastrophic Loss Reduction University of Western Ontario