EUROMUSE Showcased at the Apheleia Conference in Mação, Portugal

Macao, 12. April. The EUROMUSE project was proudly presented at the international Apheleia Conference, held in Mação, Portugal. Aleksandar Vl. Marković, Director of EARTH PR and President of the Center for Applied Music, delivered a keynote presentation on the significance of applied music in museum spaces and the transformative potential of contemporary artistic practices for audience engagement.

The Apheleia Conference gathered cultural and scientific professionals from 19 countries across Europe, Africa, Asia, and Latin America. The event provided a vibrant platform for exchanging experiences, communication strategies, and innovative approaches to integrating music and the arts in diverse museum and heritage contexts.

EUROMUSE partners made a significant impact at the conference:

• Italy: Museo Bambini Explora, Rome
• Greece: Kotsanas Museum of Ancient Greek Technology and the Institute for Music and Acoustics Research (IEMA), Athens

Their active participation and insightful contributions greatly enriched the quality and depth of the conference discussions.

Special thanks are extended to the Portuguese organizing team for their outstanding hospitality and the seamless execution of this important international seminar.

EUROMUSE continues to foster international collaboration and promote the role of applied music in museums, supported by the Creative Europe program of the European Union.