The role of music in the presentation and communication

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The role of music in the presentation and communication. The impact of the original applied music in direct communication with the audience of the exhibition “The World of Serbian manuscripts from the 12th to the 17th century.” Miroslav’s Gospel and 90 old Serbian manuscripts in the SASA Gallery until the end of September 2016, in Belgrade.

Uloga muzike u prezentaciji i komunikaciji 30.08.2016.Tanjug from Aleksandar Markovic on Vimeo.

BELGRADE – As the music in the film reinforces our impression, so does the visitors of the exhibition of old Serbian manuscripts in the Gallery of the Serbian Academy of Sciences and Arts.

Author of music for the exhibition that fills the space of the Gallery of the SANU art historian Aleksandar Marković, who says that music is an integral part of the exhibition, which contributes to emphasize the above cultural treasures.

“Music is part of the presentation of the exhibition and its role is to connect the exhibit, the viewer and the space in a synesthetic whole that needs to create an authentic atmosphere for communication and observers of the exhibit,” explained Markovic for Tanjug.

In other words, music and sounds as you browse the books, creaking doors, stair climbing, and that visitors hear while watching Miroslav’s Gospel, the Dečanske charters or other liturgical books should present a general impression from the time when the exhibits come from.

“These exhibits are extremely important, and everything we do is for the purpose of exhibiting themselves, although all cover contributed to the impression of the viewer,” says art historian.

Original compositions Markovićeva exhibition takes 14 minutes or continuously complements the atmosphere of the gallery when the doors open for visitors until the last night comes out.

“The composition of the 14 minutes it took about two weeks. Preparation was longer, because it requires a serious research work, “Markovic says, revealing that he was inspired by the exhibits themselves, through catalogs and photos, and even a book founders Vizantološkog Georgia Institute SANU Ostrogorskog” History of Byzantium “.

Although the worldwide music like supporting element inherent exhibitions, with us it is however rare, but Markovic is the author of music for the exhibition, or what is called World Sound engineer, oprobao earlier.

“This is now the most important exhibition where I worked, but I would single out the music for the” silver cups Late Middle Ages “Mile Gajic, where we had permission to exhibit themselves by means of which it drank wine make sounds that we used for the melody” Marković said.

As an art lover, he says that creating background music for an exhibition personal challenge:

“I do this with a desire to participate in presenting such a beautiful and big national thing. For me this is a challenge and I will always be happy to accept an invitation to do something like this. ”

The exhibited manuscripts to the sounds of Markovic’s composition, visitors can enjoy the SANU Gallery until the end of September.

The exhibition “The World of Serbian manuscripts from the
12th to the 17th century” in the gallery of the Serbian Academy of Sciences and Arts in Belgrade. September, 2016.

Aутори / Authors

Зоран Ракић / Zoran Rakic
Ирена Шпадијер / Irena Špadijer

Дизајн изложбе / Design exhibition
Озарија Марковић Лашић / Ozarija Marković
Lašić

Графички дизајн / Graphic design
Небојша Васиљевић / Nebojša Vasiljević

Музика за изложбу / Exhibition music
Александар В. Марковић / Aleksandar V.
Marković

Дизајн каталога / Catalog design
Мирослав Лазић / Miroslav Lazic

Септембар, 2016. / September, 2016.