Integrated Digital Audience Development Campaign For The Goethe-Institute Serbia

Belgrade, March 10, 2023. The first phase of the integrated digital audience development campaign for the Goethe-Institut Serbia on the territory of Serbia and Montenegro began at the beginning of January and will last until the end of April 2023 with the aim of activating the existing and locating the new audience of the Goethe-Institut. The EARTH audience development team prepared a complex content campaign for the Institute’s online courses, which included the most modern digital platforms Geofence, DSP Rich media, Direct mail, Google Display&Ad, Instagram, Facebook, Linked In in combination with traditional communication channels in the media.