Studije slučaja
Task
Design a unique PR content event that will connect science, culture, state institutions, the private sector and activate and engage target groups of preschoolers, primary school students, high school students, adult students and pensioners. To connect the client with the Museum of Science and Technology in a unique way and to reach the unique historical scientific content in the perception of the public and to motivate new young scientists.
What we have done
We organized a unique exhibition with a historical scientific presentation from the beginnings of X-ray wave scientific research and research by Nikola Tesla and Mihajlo Pupun, the invention of X-rays, up to the present day and digital radiology developed by the renowned Visaris company. By unifying exhibits and presenting content through a classic setting and using the latest digital VR content, digital educational games, presentation Sinomusic (original applied music for the exhibition), 360 photo presentations and interactive settings.
By combining digital media channels on the Internet in interaction with classic (print, TV and radio) media with targeted advertising on the Internet, we managed to engage audiences of different ages and interests. From preschoolers, schoolchildren, and students, to middle-aged and mature people. During the exhibition, two professional lectures were organized which were connected with the exhibition itself. A lecture on the process from idea to patent of the Intellectual Property Office of the Republic of Serbia, and another lecture on digital radiology held by Visaris company experts. Both lectures are organized for students of Belgrade University.
Result
Visit of 60 media teams and 10 TV reports, 20 radio reports, 30 announcements in print media and 90 announcements in online media. Over 15,000 visitors visited the live exhibition. Over 200,000 people are familiar with the content.
Digital content of the setting – Look:
Video presentation of the exibition
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In the words of the client:
“The organization of such an important exhibition and the establishment of cooperation between our company and the Museum of Science and Technology brought many benefits to our profession and the spread of high-tech knowledge and awareness of the unlimited possibilities of science.”
Marko Petrović, CEO Visaris
