Studije slučaja
Task
Belgrade Saxperience hired Earth PR for the preparation and implementation of communication campaigns during the two editions of the Festival in 2014 and 2015. The task was to organize an integrated media campaign that combining digital and traditional media reached new audiences.
What we have done
By combining digital media channels on the internet with web portal Festival interact with conventional (print, TV and radio) media with targeted advertising on the Internet by fans of various musical genres dominated saxsofon we were able to engage audiences of all ages and interests. From preschoolers, schoolchildren, students, to people in secondary and mature years.
Result
Visits 205 media crews and 50 TV reports, radio reports 30, 80 in print publications and 160 releases in online medijima. Over 10,000 visitors enjoyed the concerts. Over 500 000 people are familiar with the content.
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In the words of the client:
“I feel honored to work with the Earth PR to us their services for the second year in a row, opening a big door to our audienc.”
Milan Savic, director of the festival Belgrade Saxperience
