Chinese Culture Festival (organized by Municipality of Savski Venac, International knight order Proconcordatia populorum, Chinese cultural association in Serbia and Association of Chinese businessmen from Serbia) hired Earth PR for the preparation and implementation of communication campaigns during the two editions of the Festival in 2015 and 2016. The task was to organize an integrated media campaign that combining digital and traditional media reached new audiences.
What we have done
By combining digital media channels interact with conventional (print, TV and radio) media with targeted advertising on the Internet towards fans of Chinese culture we were able to engage audiences of all ages and interests. From preschoolers, schoolchildren, students, to people in secondary and mature years.
Visits 150 media crews and 10 TV reports, radio reports 20, 30 in print publications and 160 releases in online medijima. Over 15,000 visitors enjoyed the concerts. Over 400 000 people are familiar with the content.
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In the words of the client:
“I want to thank Earth PR for the great help in nurturing our audience as well as the creation of an exceptional environment which has contributed to the Chinese Culture Festival takes its place in the cultural map of the city of Belgrade.” Predrag Kuzmanovic, Deputy President of the assembly of the municipality Savski venac